Moods Change In Response To Our Subliminal Goals
It happens to all of us: we suddenly and inexplicably feel cheery or blue, even though our mood was quite different just moments before. Often the culprit is a subliminal cue, or, as psychologists call it, priming. But we do not have to be at the mercy of these unconscious cues. Recent research suggests that simply recognizing the phenomenon can help us take control. Researchers usually test the effects of priming by making participants believe they are taking part in a study of some other variable....