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Wine was the most popular manufactured drink in the ancient Mediterranean. With a rich mythology, everyday consumption, and important role in rituals wine would spread via the colonization process to regions all around the Mediterranean coastal areas and beyond. The Greeks institutionalised wine-drinking in their famous symposia drinking parties, and the Romans turned viticulture into a hugely successful business, so much so, that many of the ancient wine-producing territories still enjoy some of the highest reputations in the modern wine industry.
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The Greeks diluted their wine with water, although the Macedonians scandalously drank theirs neat.
Training vines to grow at the optimum height from the ground (which depends on local temperatures and wind), along a trellis if necessary, the optimum distance from each other, and regular pruning to strengthen the vine were all practices well-known to the Greeks. Vines could be left free-standing, supported with timber props, or even trained to grow up trees (especially the olive). This last method was prevalent in Roman vineyards with the best reputation for quality. Like most branches of agriculture, viticulture was a serious investment and profit margins could be slim indeed if wine was not produced on a large enough scale. As the Roman historian Varro put it, “there are those who claim that the cost of keeping up a vineyard swallows up the profit” (Bagnall, 7021).
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